My first response is not to trust it. The worst restaurants in Evanston are these doglike, pandering places that label themselves Pan-Asian or Pan-World, that will give their customers practically anything they want however they want it. One place, opened recently, serves chicken drenched in sauces from all over the globe, kind of: Thai peanut, Italian Alfredo, Japanese teriyaki. Customers can choose one, or choose all. The philosophy is have it your way. The result is that nobody leaves happy.
With these trendy new places the word fusion is code for “We’re willing to make it if you’re willing to buy it.” And more often than not, “Please think we’re cool.” Naturally this is bad for the form. And despite the worldly, progressive sheen of the word, I think it masks a certain kind of fear. It’s the fear of serving food that’s simple, food that rejects gimmick, fear of saying to the precious customer, “our food is good enough the way it is.” Continue reading